Reflections on the Fundraising and Resource Mobilization Kick-off Workshop held at Asmara Hotel in Lusaka from 5-7 March 2024
In the realm of Non-Governmental Organizations (NGOs), the twin pillars of fundraising, visibility and sustainability serve as guiding lights, illuminating the path towards creating lasting change and positive impact. Recently, Prisoners Future Foundation (PFF), UP Zambia and Kitwe District Land Alliance were the three CSOs that participated in the fundraising and sustainability pilot Programme under EnACT project.
The workshop kicked off with a deep dive into the concept of visibility, emphasizing the importance of effectively communicating the mission, values, and impact of an NGO to stakeholders, partners, and the wider community. Through engaging presentations and interactive exercises, we explored the power of storytelling, branding, and media outreach in raising awareness and garnering support for our respective causes.
As the discussions unfolded, it became clear that visibility goes hand in hand with sustainability – the ability of an NGO to maintain its operations, programs, and impact over the long term. We delved into strategies for diversifying revenue streams, cultivating partnerships, and building resilient organizational structures that can weather the storms of uncertainty and change.
The workshop challenged us to think beyond short-term gains and prioritize the long-term viability and effectiveness of our organizations.
One of the highlights of the workshop was the opportunity to hear from seasoned NGO leaders who shared their insights and experiences in navigating the complex landscape of visibility and sustainability. Their stories of overcoming obstacles, adapting to shifting trends, and fostering a culture of innovation within their organizations inspired us to think creatively and strategically about our own paths forward.
In conclusion, the CSOs Fundraising and Resource Mobilization Kick-off Workshop was a beacon of light in a world filled with uncertainty. It reminded us of the power we hold as changemakers to shine a light on critical issues, build resilient organizations, and foster a sustainable future for generations to come. May we carry the lessons learned forward and continue to illuminate the path towards a more just and equitable world.
This Workshop was supported by the Federal Republic of Germany and co-funded by the European Union under the Enabling Access to Justice, Civil Society Participation and Transparency (EnACT) Programme
